Auto sector shifts gears to premium models as high segment 2Ws, PVs take over - Business Guardian
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Auto sector shifts gears to premium models as high segment 2Ws, PVs take over

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The Indian automobile sector is riding high on premiumization as trends show in two-wheelers and passenger vehicles. A study of model-wise data for two-wheelers (2Ws) and PVs for FY24 (year-to-date) shows that the growth in domestic motorcycles has been driven largely by the 125cc and above segments with the 125 cc segment up 15 per cent yoy, 150-250cc segment up 22 per cent YoY and the 250cc plus segment up 19 per cent YoY. On the other hand, the 100cc segment continues to underperform the industry and is up about 9 per cent.

For Maruti Suzu – ki, the Fronx and Grand Vitara models continue to drive UV growth, while for Mahindra and Mahindra’s (MM) biggest growth driver in UVs in FY24 has been Scorpio and for Hyundai, the launch of Exter has helped boost volumes in the compact SUV segment without materially cannibalising Venue sales, a report by Motilal Oswal Financial Service showed on Tuesday.

In motorcycles, the 100 cc segment’s contribution has now fallen to 48.6 per cent from 56.9 per cent in FY20. As a result, Hero MotoCorp (HMCL) has lost its market share in domestic motorcycles by 300 bp to 43 per cent for FY24. In the 125cc segment, TVS Motor (TVSL) has been the biggest outperformer, with its market share rising by a whopping 680 bp to 15.1 per cent. In the 150-250 cc segment, Bajaj Auto (BJAUT) has been the biggest gainer, with a 390bp jump in market share to 34.6 per cent, In the 250 cc plus segment, Royal Enfield (RE) has lost 400bp share to new launches from Harley Davidson (through HMCL) and Triumph (through BJAUT). In PVs, Maruti Suzuki India (MSIL) has done well to sustain its share at 42 per cent , despite the fact that the car segment, which contributes to 57 per cent of its mix, has declined by 12 per cent yoy. One of the key growth drivers for MSIL has been Fronx, which is now averaging 11000 units per month since its launch in April 2023 and has been improving (Jan-Feb sales at 14000 units per month.

Grand Vitara has also scaled up well for MSIL and has averaged 10,000 units per month in YTD. Mahindra’s biggest growth driver has been Scorpio, which is now averaging 11.4k units per month for YTD and 14.5k per month for the last two months vs. 6.4k units per month last year. The XUV400 has now picked up to about 1,500 units per month for the last two months. For Hyundai, the launch of Exter has helped ramp up its volumes in the compact SUV segment. Before its launch, Venue was averaging about 11k units in this category.

After the launch, Hyundai is now selling 19k units per month in this segment, with 8k units of Exter alone without any material cannibalization to Venue so far. Even HMSI’s Elevate is so far selling an average of 4.5k units per month for the last six months since launch. Toyota which has gradually addressed its supply issues, has now been able to ramp up its Innova sales to 8.5k units per month since May’23, split largely equally between Innova Crysta and Hycross.

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Automakers Anticipate Cost Reductions with Advent of Two-Way EV Charging

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That has begun to change with the help of smart electricity meters, artificial intelligence and modelling by innovative energy companies.

Automakers from General Motors to Volvo Cars, alongside utilities and charging app operators are calculating their financial cut as EVs that allow their owners to sell power back to grids become a more realistic prospect. Bidirectional, or vehicle-togrid (V2G), charging lets EV owners charge at overnight off-peak rates then sell power back to grids at a profit during peak hours. For short periods, a million EVs could provide as much power as a large nuclear power plant, says Nick Woolley, CEO of UK software firm energy, which is working on V2G technology with Siemens, Nissan, Volkswagen and others. For many years V2G remained largely theoretical, as the Nissan Leaf was the sole EV capable of it.

That has begun to change with the help of smart electricity meters, artificial intelligence and modelling by innovative energy companies. And most major automakers, including Tesla, BMW, Volkswagen, Renault and Toyota are expected to launch V2G capable models over the coming years. Chinese manufacturers, such as BYD have also developed the technology and, crucially, the Chinese government plans a big role for V2G by 2030. “There is a lot of money to be made,” Doron Frenkel, CEO of Driivz, said of balancing grids. “Everyone wants their own piece of this.” Driivz has access to millions of EVs via the white-label charging software it provides to automakers and others.

In the United States, bidirectional charging is experimental, while in major European market Germany regulatory hurdles around how to price any energy sold back into the grid mean it is a distant prospect. Bidirectional chargers are also more expensive than conventional ones because for now they are produced on a smaller scale. But in the UK, Octopus Energy has launched a V2G tariff for customers, offering free charging if owners keep their EVs plugged in overnight. Octopus plans a similar tariff this year in its other energy markets, including France, Japan, New Zealand and the U.S. state of Texas. “This is a real thing,” Octopus’ global head of flexibility Alex Schoch said. “It’s no longer a theoretical, academic discussion.”

AUTO/ENERGY COMPANIES

Among the breakthroughs that are bringing V2G closer, automakers have set up their own energy units, joining the software platforms, energy distributors and others that are vying for V2G revenue.

They do not yet know how much they might make. Most of the money will go to EV owners, leaving just pennies per kilowatt for intermediaries selling power to grids, but across millions of EVs, that would add up. Within the next few months, GM will launch an electric Chevrolet Silverado pickup truck capable of powering homes – the same technology as V2G – and all its EVs will have bidirectional capability by 2026, Aseem Kapur, GM Energy’s energy solutions director, said.

GM plans to both sell energy to utilities and partner with aggregators pooling larger numbers of EVs to sell power, Kapur said. The automaker is also building partnerships with U.S. utilities, including Duke Energy. GM rival Ford’s F-150 Lightning electric pickup is V2G capable.

CHEAPER BILLS AND GRID BALANCING

Shilpen Patel, 39, has been using his Nissan Leaf for an Octopus Energy V2G pilot scheme in London since 2020, plugging in when at home and cutting his annual household energy bill by 700 pounds ($871.08), or about a third. “The savings have been pretty remarkable,” Patel said. As a precursor to V2G at scale, companies including Octopus already operate grid balancing services. To avoid firing up expensive additional capacity, grid operators pay them to power down EV chargers for very short periods. Denmark’s Monta, for instance, gives charging app users in some markets around 8 euros ($8.53) per month for grid balancing, while Driivz uses it to protect the Dutch grid from demand spikes.

Volkswagen’s energy unit Elli is building a trading platform in Germany for grid balancing as a precursor to V2G and plans to expand or work with partners in other markets, said Ingo Mueller, the unit’s head of energy solutions. Nuvve provides V2G services for around 500 electric buses in a number of U.S. states, an easy proposition as they are plugged in most of the day and during school holidays.

But for passenger EVs, persuading customers via apps with accurate and attractive pricing will be vital. Platforms with reliable AI forecasts for how many EVs will be plugged in will get more business from the likes of Duke Energy, which is running bidirectional tests with GM and Ford. “You’ve got to be able to accurately predict how much capacity is available at any given time,” said Zachary Kuznar, managing director for grid solutions development at Duke. Automakers’ energy units will mostly lack the scale to aggregate enough EVs locally to sell power to utilities, so emerging platforms, including Kaluza or The Mobility House, aim to act as intermediaries, aggregating EVs across multiple brands.

Those intermediaries will also need to ensure EVs do not overburden grids if everyone charges when prices are low and discharges when they are high, Timo Kern, director of energy systems and markets at Munich-based energy research institute FfE, said. Renault has partnered with The Mobility House, while Volvo is working both on its own platform and with others like Kaluza, said Alexander Petrofski, who heads Volvo Cars Energy Solutions. Kaluza is also working with other automakers including Volkswagen, Stellantis, Nissan, GM, Mitsubishi and Porsche to act as an intermediary with thousands of utilities, said Kaluza’s chief product officer Neel Gulhar.

He said charging app providers or others could sidestep automakers and run V2G services via EV chargers. But Kaluza wants to partner with automakers because of the data they can access. “We need those partnerships because you get a lot more data from the vehicle than you do from chargers,” Gulhar said.

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Tesla slashes prices by $2,000 on 3 EVs amid 39% YTD share drop due to falling sales

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Tesla slashed $2,000 off the prices of three out of its five models in the United States, reflecting the challenges faced by the electric vehicle manufacturer led by billionaire Elon Musk. The price reductions applied to the Model Y, Tesla’s bestselling electric vehicle in the US, along with the Models X and S, its older and pricier models. However, prices for the Model 3 sedan and the Cybertruck remained unchanged. Consequently, the starting price for a Model Y dropped to $42,990, while the Model S and Model X now start at $72,990 and $77,990, respectively.

The move came the day after Tesla’s stock tumbled below USD 150 per share, eliminating all gains made over the past year. The Austin, Texas, company’s stock price has dropped about 40 per cent so far this year amid falling sales and increased competition. Discounted sticker prices are a way to try to entice more car buyers. Musk posted early Saturday on X, the social media platform known as Twitter before he acquired and renamed it, that the cost of an entry-level Tesla was as low as USD 29,490 once a federal tax credit and gas savings were factored in.

Industry analysts have been waiting for Tesla to introduce a small electric vehicle that would cost around USD 25,000, the Model 2. Media reports this month that Musk planned to scrap the project created more uncertainty over the company’s direction, although Musk called them untrue.

The price cuts ended a long workweek at Tesla, which announced Monday that it was cutting 10 per cent of its staff globally, about 14,000 jobs. The company also said it was recalling nearly 4,000 of its 2024 Cybertrucks after discovering the accelerator pedal can get stuck, potentially causing the vehicle to accelerate unintentionally and increase the risk of a crash.

On Saturday, Musk confirmed he had postponed a planned weekend trip to India to meet with Prime Minister Narendra Modi, citing “very heavy Tesla obligations.” He said on X that he looked forward to rescheduling the visit for later this year.

Tesla is scheduled to announce its first-quarter earnings on Tuesday. The company reported earlier this month that its worldwide sales fell sharply from January through March as competition increased worldwide, electric vehicle sales growth slowed, and earlier price cuts failed to lure more buyers. It was Tesla’s first year-over-year quarterly sales decline in nearly four years.

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Musk delays India visit due to ‘Heavy Tesla obligations

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The highly anticipated visit of Elon Musk, the CEO of electric vehicle giant Tesla, to India has been temporarily put on hold. “Unfortunately, very heavy Tesla obligations require that the visit to India be delayed, but I do very much look forward to visiting later this year,” Musk said in a post on social media platform X, on April 20.

Earlier this month, Elon Musk on the X platform wrote, “Looking forward to meeting with Prime Minister Narendra Modi in India,” on April 10, 2024. Elon Musk was scheduled to meet PM Modi on April 22 in New Delhi. Musk and PM Modi last met in New York in June, and Tesla has continued for months lobbying India to lower import taxes on electric vehicles while it weighed up a factory in the country.

According to the Hindu Businessline report, Tesla has been on the hunt for a local partner to establish an EV unit in India. Citing sources, the English daily said Tesla is in talks with Mukesh Ambani’s Reliance Industries (RIL) to form a joint venture to set up an EV facility in the country. Additionally, the Financial Times earlier this month reported that Elon Musk had sent a team to India in April to scout for sites for a proposed $2 billion to $3 billion electric car plant.

Musk was reportedly poised to disclose plans for injecting nearly ₹3 billion into the Indian market, primarily earmarked for the establishment of a new manufacturing facility. Meanwhile, the license application of Musk’s satellite venture Starlink is under process, and the government is examining the security aspects, news agency PTI reported citing sources. The FDI and financial aspects are in sync with the requirements and conditions, the report said, adding that the ownership ‘declaration’ has also been received from Starlink.

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MG Motor India targets rural growth with tier iii, iv expansion

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MG Motor India is expanding its footprint to tier III and IV cities across the country, aiming to establish 100 new touchpoints by the end of the ongoing fiscal year. This strategic move is part of the company’s plan to drive the next phase of growth, according to a senior company official. With JSW Group joining as an investor and becoming a joint venture partner with China’s SAIC, MG Motor India announced plans to invest Rs 5,000 crore. The company has set an ambitious target of selling one million units of passenger electric vehicles in India by 2030, projecting a total market of 10 million units annually.

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Ola Electric slashes entry-level e-scooter prices by up to Rs 10,000

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Ola Electric has announced a significant reduction in the price of its entry-level electric scooter, the S1 X, as part of its strategy to bolster its market presence and enhance competitiveness. The price cuts vary between Rs 5,000 to Rs 10,000 across different variants of the scooter.

The revised prices for the Ola S1 X are as follows:

  • S1 X with a 4kWh battery will now be priced at Rs 99,999.
  • S1 X with a 3kWh battery is now priced at Rs 84,999.
  • The variant with a 2kWh battery will cost Rs 69,999.

Anshul Khandelwal, Chief Marketing Officer of Ola Electric, emphasized the company’s commitment to making electric vehicles (EVs) more accessible to Indian consumers. He highlighted the importance of offering competitive pricing to encourage wider adoption of EVs in the country.

Fresh deliveries of the Ola S1 X scooter are set to commence next week, further reinforcing the company’s efforts to meet growing demand in the market.

In the rapidly evolving landscape of India’s EV market, Ola Electric faces stiff competition from established players such as Ather Energy, Bajaj Chetak, TVS Motors, and Vida. Ather Energy, for instance, offers its Ather 450S scooter at Rs 1,26,000, with the Ather 450X variants priced between Rs 1,41,000 to Rs 1,55,000, depending on battery capacity. Additionally, Ather recently expanded its product lineup with the introduction of the ‘Rizta’ family electric scooter, priced between Rs 1,09,999 and Rs 1,44,999 (ex-showroom Bengaluru).

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India’s Auto exports fall 5.5% in FY24 amid monetary crisis

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Automobile exports from India declined 5.5 per cent in FY24 due to the monetary crisis in various overseas markets.

In the fiscal year 2024, automobile exports from India saw a 5.5% decline, attributed to monetary crises in several international markets, as per recent data released by industry association SIAM. Total exports amounted to 4,500,492 units, down from 4,761,299 units in FY23. SIAM President Vinod Aggarwal remarked on the challenges, noting ongoing volatility in global markets.

“Some of the countries, where we are very strong with commercial vehicle and two-wheeler exports, have been facing foreign exchange-related issues,” he noted. The last fiscal saw a sizeable drop in commercial vehicle, two-wheeler, and three-wheeler shipments, although passenger vehicles grew marginally.

However, in the January-March quarter this year, we have seen good recovery, especially for two-wheelers, indicating better potential for the rest of the year, he said. “We are very hopeful that going forward, the situation will improve,” Aggarwal added. In the passenger vehicle segment, exports increased 1.4 per cent to 6,72,105 units in FY24 from 6,62,703 units in FY23.

Maruti Suzuki led the segment with the shipment of 2,80,712 units against 2,55,439 units in 2022-23. Hyundai Motor India exported 1,63,155 units last fiscal. It had shipped 1,53,019 units in FY23. Kia Motors exported 52,105 units, while Volkswagen India shipped out 44,180 units last fiscal. Nissan Motor India and Honda Cars chipped in with shipments of 42,989 and 37,589 units, respectively, in the 2023-24 fiscal.

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