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X vs. YouTube, Musk’s platform launches TV app

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Social media platform X is preparing to challenge video-sharing giant YouTube with the impending launch of its dedicated TV app, as announced by CEO Linda Yaccarino. Yaccarino unveiled the platform’s plans, emphasizing its goal to offer users a seamless transition from small to big screens. The forthcoming X TV app promises to provide high-quality video content directly to smart TVs, aiming to deliver an immersive entertainment experience.

Key features highlighted by Yaccarino include a trending video algorithm, AI-powered topic categorization, cross-device compatibility, enhanced video search functionality, and effortless casting capabilities. The user interface of the X TV app bears a resemblance to YouTube, suggesting a direct competition between the two platforms.

One of the highlights of the app is its trending video algorithm, designed to keep users updated with popular content tailored to their interests. Additionally, AI-powered topics will categorize videos by subject, providing users with a more organized viewing experience.

In response to the announcement, a user suggested implementing a video playlist or index for creators to curate their own content. This feature would help viewers differentiate original content from shorter news clips or commentaries.

Yaccarino indicated that the X TV app would soon be available on most smart TVs, although no specific launch date was shared. The app aims to enable cross-device viewing, allowing users to seamlessly transition from smartphones to smart TVs. The teaser video released by the company suggests that the app will also support features such as liking and bookmarking videos.

This move aligns with Yaccarino’s strategy to position X as a “video-first platform” and attract more creators to the platform. The company has been actively expanding its video content offerings, with new shows featuring notable personalities like Tulsi Gabbard and Jim Rome. Additionally, X recently struck a deal with World Wrestling Entertainment to launch a new weekly series called WWE Speed, further diversifying its content offerings.

As X aims to bolster its advertising business and attract more users, the launch of the X TV app represents a significant step towards becoming a dominant player in the video content space. With a focus on personalized experiences and seamless integration across devices, X is poised to intensify its competition with YouTube and other video platforms.

The launch of the X TV app marks a strategic move by the social media platform to capitalize on the growing popularity of video content consumption and expand its presence in the digital entertainment space. By offering users a curated selection of high-quality videos directly on smart TVs, X aims to enhance user engagement and retention while tapping into new revenue streams through advertising and subscription models.

The platform’s emphasis on personalized experiences, innovative features, and seamless cross-device functionality underscores its commitment to staying competitive in a rapidly evolving media landscape. As X continues to invest in content creation and user-centric enhancements, it is poised to attract a broader audience and solidify its position as a leading destination for digital video content.

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Business

US tech industry can’t survive without Indians: SVC Chamber of Commerce CEO

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According to Harbir K Bhatia, CEO of the Silicon Valley Central Chamber of Commerce, Indians play a crucial role in driving innovation in Silicon Valley, and the tech industry in America heavily relies on their contributions. While specific figures may not be available, Bhatia emphasized the significant impact Indians have as contributors to the tech sector.

“India(ns) are one of the largest leaders of innovation in Silicon Valley. At one point, the data was collected (according to which) 40 per cent of Silicon Valley CEOs or founders were from South Asia or India. That is so huge,” she said.

Located in Santa Clara, the hub of Silicon Valley, the Chamber of Commerce is made up of a group of visionary business leaders from multiple cities that help grow and shape the future of Silicon Valley.

“Here you get to bring your whole self to work and have the opportunity to be creative, to be all that you want to be without the worry of your color, of your skin, the religion you practice, the caste, the culture, anything,” she said.

Bhatia said Indians bring some of the best values like hard work and productivity to the work.

“I can tell you this, if you get a 98 per cent in school, your mom and papa will always tell you, ‘but why didn’t you get a hundred per cent?’ That’s our culture. That’s who we are. It’s never enough, and that craving and that aspiration is what separates us (from others),” Bhatia said.

“I’m not saying other ethnicities don’t believe this way, but as being one of the largest populations on the planet, this is something that is part and parcel of who we are…,” she said.

Bhatia said Indians are heading all the major corporations like Google, YouTube, Google Foundation, and Microsoft.

“They’re either at the CXO (Chief Experience Officer) level or they’re the CEOs. That doesn’t happen by chance,” she said.

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Fashion

Exploring the Impact of Technology on the Fashion Industry

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This article aims to delve into the profound impact of technology on fashion, examining how it has revolutionized design, manufacturing, retail, and consumer experiences.

The fashion industry has always been a realm of creativity and innovation, where designers push boundaries and redefine trends. However, in recent years, the landscape of fashion has undergone a seismic shift with the integration of technology into every aspect of the industry.

This article delves into the profound influence of technology on the fashion industry, analyzing how technological advancements have revolutionized every aspect of the fashion ecosystem. From design and manufacturing to retail and consumer experiences, technology has reshaped traditional practices, driving innovation and sustainability.

Through case studies and expert insights, this article examines key technological trends and their transformative effects on the fashion landscape, while also exploring the challenges and opportunities they present.

Historical Perspective

Traditionally, fashion was synonymous with craftsmanship, where skilled artisans meticulously crafted garments by hand. While this artisanal approach still holds value in contemporary fashion, the industry has evolved significantly with the advent of technology.

From the Industrial Revolution to the digital age, technology has continuously influenced fashion, enabling designers to innovate and streamline processes.

Digitalization of Design and Manufacturing

  • Exploration of digital design tools and 3D modelling software is transforming the design process.
  • Analysis of digital manufacturing techniques such as 3D printing and automation.

Sustainable Fashion through Technology

In recent years, sustainability has emerged as a critical concern within the fashion industry. Technology has played a pivotal role in driving sustainability efforts, offering solutions to mitigate the environmental impact of fashion production. From innovative materials to recycling technologies, the industry is embracing sustainable practices like never before.

For instance, advancements in material science have led to the development of eco-friendly fabrics derived from renewable sources such as bamboo, soy, and recycled plastic bottles. Additionally, recycling technologies are being employed to repurpose textile waste and reduce the carbon footprint of fashion production.

Furthermore, supply chain transparency solutions powered by blockchain technology are enabling brands to trace the journey of their garments from raw materials to finished products, ensuring ethical and sustainable practices throughout the supply chain.

E-Commerce and Omni channel Retailing

  • Discussion on the rise of e-commerce platforms and their impact on traditional retail.
  • Analysis of omnichannel strategies blending physical and digital shopping experiences.

Personalized shopping experiences

  • An overview of how technology enables personalized recommendations and virtual try-ons.
  • Case studies of brands implementing AI-driven personalization to enhance customer engagement.

Data Analytics and Trend Forecasting

In the age of big data, analytics and machine learning algorithms are reshaping the way fashion trends are identified and capitalized upon. By analyzing vast amounts of data from social media, search engines, and consumer behavior, brands can gain valuable insights into emerging trends and consumer preferences.

Machine learning algorithms can analyze patterns and correlations within the data to predict future trends with unprecedented accuracy. This data-driven approach to trend forecasting enables brands to stay ahead of the curve and adapt their offerings to meet evolving consumer demands.

However, the proliferation of data also raises ethical concerns regarding consumer privacy and data security. As brands collect and analyze more data than ever before, it is essential to prioritize transparency and consent to ensure that consumer privacy rights are respected.

Challenges and opportunities

  • Examination of challenges such as cybersecurity threats and digital skills gaps.
  • Opportunities for innovation and entrepreneurship in the fashion tech space.

Future trends and predictions

  • Overview of emerging technologies such as wearable technology and smart fabrics.
  • Predictions on the future of fashion technology and its implications for industry professionals.

Conclusion

  • A recap of key insights into the impact of technology on the fashion industry.
  • A call to action for embracing innovation and collaboration to shape a sustainable and tech-driven future for fashion.

By: Sakshi Ranjan, guided by Nilima Regina Topno, delves into the transformative impact of technology on the fashion industry.

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Business

$1 billion counterfeit scheme, Tech CEO sentenced

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Miami-based chief executive Onur Aksoy has been sentenced to over six years in prison for orchestrating a counterfeit Cisco equipment scam. Operating through 19 companies, Aksoy sold fake Cisco products valued at over $1 billion from 2013 to 2022. The scheme involved distributing counterfeit networking gear on online platforms like Amazon and eBay. The fake equipment infiltrated critical infrastructure, including sensitive US government systems used by the military, schools, and hospitals. Despite detection in 2014, Aksoy continued his fraudulent activities, sourcing supplies from Chinese vendors. The sentencing includes a $100 million restitution payment to Cisco and other victims.

Cisco’s challenges with counterfeit operations have been compounded by disruptions in its supply chain, leading to recent layoffs affecting approximately 5% of its global workforce.

The sentencing of Onur Aksoy sheds light on the pervasive issue of counterfeit products infiltrating critical infrastructure and jeopardizing national security. Aksoy’s elaborate scheme, which spanned nearly a decade, underscores the sophisticated nature of modern counterfeit operations and their potential to cause significant harm.

By distributing fake Cisco products valued at over $1 billion, Aksoy not only defrauded customers but also compromised the integrity of vital systems used by government agencies, military branches, schools, and hospitals. The infiltration of counterfeit networking gear into these sectors posed serious risks, ranging from operational disruptions to potential security breaches.

Despite being detected by US authorities and Cisco in 2014, Aksoy brazenly continued his fraudulent activities, highlighting the challenges in combating counterfeit operations effectively. His persistence underscores the lucrative nature of counterfeit trade and the lengths to which perpetrators will go to evade detection and prosecution.

The sentencing of Aksoy sends a strong message about the consequences of engaging in counterfeit activities. With restitution payments totaling $100 million and a prison term exceeding six years, Aksoy is being held accountable for the extensive damage caused by his fraudulent enterprise. This case serves as a warning to other individuals and entities involved in counterfeit operations that they will face severe legal repercussions.

Furthermore, Cisco’s experience with counterfeit operations highlights the broader challenges faced by companies in safeguarding their supply chains. Disruptions in the supply chain, whether due to counterfeit products or other factors, can have far-reaching implications for businesses, including financial losses, reputational damage, and regulatory scrutiny.

Cisco’s decision to downsize its workforce, announced earlier this year, reflects the company’s efforts to adapt to evolving market dynamics. Like many other tech companies, Cisco is navigating a rapidly changing landscape shaped by technological advancements and market shifts.

The emphasis on artificial intelligence and other emerging technologies underscores the need for companies to remain agile and innovative in order to stay competitive.

Overall, the sentencing of Onur Aksoy and the broader implications for Cisco underscore the importance of robust measures to combat counterfeit operations and safeguard critical infrastructure. This case serves as a reminder of the ongoing threat posed by counterfeit products and the importance of collaboration between law enforcement agencies, industry stakeholders, and technology companies to address this issue effectively.

As companies continue to innovate and evolve, it is essential to prioritize the integrity and security of supply chains to protect consumers, businesses, and national interests from the risks associated with counterfeit trade. Through concerted efforts and vigilance, stakeholders can work together to mitigate the impact of counterfeit operations and uphold the integrity of global commerce.

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Tech

CleverTap unveils AI engine (Clever. AI) to boost customer engagement

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CleverTap, a prominent customer engagement and retention platform, has launched Clever.AI, an AI engine aimed at helping brands achieve higher conversion rates and operational efficiency. Built on Predictive, Generative, and Prescriptive AI pillars, Clever.AI enables brands to anticipate customer needs, deliver emotionally resonant content, and provide actionable recommendations in real-time. Brands utilizing Clever.AI have reported a significant increase in conversion rates, operational efficiency, and click-through rates. With endorsements from leading brands like Touch ‘n Go, Swiggy, and Burger King, Clever.AI is set to revolutionize customer engagement strategies.

CleverTap will showcase its new AI capabilities during its Spring Release ‘24 event. CleverTap, a leading player in the customer engagement and retention space, has introduced Clever.AI, an artificial intelligence (AI) engine designed to revolutionize how brands interact with their customers. The launch of Clever.AI marks a significant milestone in CleverTap’s journey towards providing cutting-edge solutions to enhance customer engagement and drive business growth.

Clever.AI is built on three core AI pillars: Predictive, Generative, and Prescriptive. These pillars empower brands with advanced AI capabilities to better understand their customers and deliver personalized experiences at scale.

The Predictive AI capabilities of Clever.AI enable brands to forecast precise business outcomes by leveraging data insights. By analyzing vast amounts of customer data, Clever.AI can anticipate customer needs and behavior patterns, allowing brands to tailor their marketing strategies accordingly. This predictive approach not only enhances the effectiveness of marketing campaigns but also improves overall marketing return on investment (ROI).

With its Generative AI capabilities, Clever.AI brings creativity and emotional intelligence to customer engagement. By crafting content that resonates with customers on a human level, brands can drive higher conversion rates and foster deeper connections with their audience. This empathetic approach to customer engagement is essential in today’s competitive landscape, where personalized experiences are increasingly valued by consumers.

Furthermore, Clever.AI’s Prescriptive AI capabilities provide brands with actionable recommendations to optimize customer interactions throughout the entire customer journey. By identifying the most effective engagement strategies in real-time, Clever.AI helps brands maximize conversions and enhance customer satisfaction.

The launch of Clever.AI has already delivered tangible results for brands across various industries. With Clever.AI, brands have reported a 66% increase in conversion rates, a 35% boost in operational efficiency, and a remarkable 3x improvement in click-through rates (CTRs). These impressive outcomes underscore the transformative impact of Clever.AI on customer engagement and business performance.

Customer testimonials further validate the effectiveness of Clever.AI in driving tangible business outcomes. Peter Takacs, Digital Product Manager at Burger King, praised Clever.AI for its ease of use and versatility in optimizing marketing campaigns. According to Takacs, Clever.AI has enabled Burger King to experiment with multiple possibilities and quickly converge on the most effective strategies, ushering in a new era of continuous experimentation and innovation.

Anand Jain, Co-founder and Chief Product Officer of CleverTap, expressed excitement about the launch of Clever.AI and its potential to reshape the future of customer engagement. He emphasized CleverTap’s commitment to innovation and leveraging the latest technologies to empower brands with intelligent customer engagement solutions.

In short, Clever.AI represents a significant leap forward in the realm of customer engagement, offering brands advanced AI capabilities to deliver personalized experiences and drive business growth. With its predictive, generative, and prescriptive AI capabilities, Clever.AI is poised to revolutionize how brands connect with their customers in the digital age.

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Tech

X announces Grok rolling to Premium+ subscribers

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In a groundbreaking announcement, social media platform X revealed that Elon Musk’s artificial intelligence venture, xAI, is set to launch Grok exclusively for Premium Plus subscribers in the United States next week. Users can access Grok through the side menu on web, iOS, and Android platforms, marking a significant step towards integrating advanced AI capabilities into the social media experience.

In a post on X, the company declared, “Ok, buckle up, everyone. Access to @ grok is now rolling out to Premium+ subscribers in the US over the next week. The longer you’ve been a subscriber, the sooner you can read. You can find Grok in the side menu on web, iOS, and Android (the app must be up-to-date). On iOS and Android, you can add it to your bottom menu for easy access. Don’t forget your towel!”

This eagerly anticipated release follows an earlier announcement from xAI on November 4, wherein the artificial intelligence venture introduced Grok as an AI modeled after the iconic “Hitchhiker’s Guide to the Galaxy.” The blog post highlighted Grok’s unique ability to answer a wide range of questions and even suggest inquiries, all delivered with a touch of humor and a rebellious streak. The post humorously advised users not to engage with Grok if they dislike humor.

The key advantage of Grok, as outlined in the blog post, is its real-time knowledge of the world through the X platform. The AI is designed to tackle “spicy questions” rejected by other AI systems, showcasing its versatility and advanced capabilities. xAI emphasized that Grok is still in the early beta stage but anticipates rapid improvement with user feedback.

Elon Musk, the visionary behind xAI, took to X to share insights into Grok’s design and functionality. Musk stated, “xAI’s Grok system is designed to have a little humor in its responses.” He further highlighted Grok’s real-time access to information via the X platform, underscoring its massive advantage over other AI models. Musk also playfully mentioned Grok’s affinity for sarcasm, expressing amusement at the system’s unique personality. “I have no idea who could have guided it this way,” Musk added, adding an element of mystery to Grok’s development.

In a recent development reported by Fox Business, xAI disclosed its intention to secure up to one billion dollars in funding. According to a filing with the Securities and Exchange Commission, X.AI Corp. (dba xAI) outlined plans for a USD 1 billion equity offering, with over USD 134 million already successfully raised. The filing revealed that the company had entered into a binding agreement for the sale and purchase of the remaining USD 865 million.

The funding initiative reflects the growing importance and potential of xAI’s projects, particularly the development and deployment of advanced AI systems like Grok. As xAI seeks substantial financial backing, it signals a strategic move to further enhance and expand the capabilities of its artificial intelligence ventures.

The introduction of Grok on social media platform X represents a significant milestone in the evolution of AI-powered assistance for users. With its unique blend of humor, rebellious personality, and real-time access to information, Grok promises to revolutionize the way users interact with AI. As the system enters the hands of Premium Plus subscribers, the coming weeks will likely witness an influx of user feedback, contributing to the continuous improvement of Grok’s capabilities.

In conclusion, the unveiling of Grok by Elon Musk’s xAI on social media platform X marks a pivotal moment in the integration of advanced AI into everyday online interactions. With its distinctive personality and real-time knowledge access, Grok is poised to redefine the user experience on X, offering a glimpse into the future of AI-driven assistance. As xAI seeks substantial funding to support its ambitious projects, the success of Grok and similar initiatives could reshape the landscape of artificial intelligence and its applications in the social media sphere.

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Agriculture

Digital surveys with AI to improve crop acreage estimates

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India is poised to revolutionize its agricultural statistics system through the implementation of routine digital crop surveys, bolstered by advanced analytics and artificial intelligence (AI) capabilities. According to officials, this initiative, slated for rollout from the upcoming summer, aims to enhance the accuracy of acreage evaluation nationwide.

Officials highlighted that the adoption of digital crop surveys will enable the government to develop more precise farm production forecasts and facilitate the timely implementation of appropriate trade policy measures. They emphasized that the current reliance on data provided by local officials and field surveys for crop sowing information has sometimes yielded unreliable results, leading to impulsive government responses and potential trade disruptions.

Under the proposed system, state nodal officials will utilize a mobile application alongside relevant web applications to conduct digital crop surveys and collect data on crop sowing. The Ministry of Agriculture and Farmers’ Welfare is spearheading efforts to establish a robust crop survey system integrating cutting-edge technologies such as visual and advanced analytics, GIS-GPS technologies, and AI/ML (machine learning) to enhance the accuracy of sowing estimates.

A pilot digital crop survey was initiated across 12 states last year, with initial findings showing promise. Officials indicated plans to expand this initiative to a larger number of states before implementing it nationwide. Selected states for the pilot phase included Madhya Pradesh, Karnataka, Telangana, Andhra Pradesh, Uttar Pradesh, Rajasthan, among others, chosen based on their readiness regarding prerequisite criteria for Digital Crop Surveys (DCS), including geo-referencing of village maps and digitization of the record of rights (RoR) with ownership details.

Pronab Sen, former chairman of the National Statistical Commission, emphasized the significance of gathering accurate crop sowing data, stating, “Building a robust farm statistics system hinges on accurate data collection. The planned new system will undoubtedly contribute, although it may require some time for full implementation.”

India is on the brink of revolutionizing its agricultural statistics system with the introduction of routine digital crop surveys, backed by advanced analytics and artificial intelligence (AI). Scheduled for implementation starting next summer, this initiative aims to significantly enhance the accuracy of acreage evaluation nationwide.

Officials stress that the adoption of digital crop surveys will empower the government to develop more precise farm production forecasts and enable timely implementation of appropriate trade policy measures. The current reliance on data provided by local officials and field surveys for crop sowing information has proven to be occasionally unreliable, leading to impulsive government responses and potential trade disruptions.

Under the proposed system, state nodal officials will utilize a mobile application along with relevant web applications to conduct digital crop surveys and gather data on crop sowing. The Ministry of Agriculture and Farmers’ Welfare is spearheading efforts to establish a robust crop survey system integrating cutting-edge technologies like visual and advanced analytics, GIS-GPS technologies, and AI/ML (machine learning) to enhance the accuracy of sowing estimates.

A pilot digital crop survey conducted across 12 states last year showed promising initial results. Officials plan to expand this initiative to more states before rolling it out nationwide. Selected states for the pilot phase included Madhya Pradesh, Karnataka, Telangana, Andhra Pradesh, Uttar Pradesh, Rajasthan, among others, chosen based on their readiness regarding prerequisite criteria for Digital Crop Surveys (DCS). Pronab Sen, former chairman of the National Statistical Commission, highlighted the importance of gathering accurate crop sowing data, stating that while the planned new system will undoubtedly contribute, its full implementation may require some time.

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