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Samsung embraces chip-making tech favoured by SK Hynix amid intensifying competition

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Samsung Electronics plans to use a chip making technology championed by rival SK Hynix, five people said, as the world’s top memory chipmaker seeks to catch up in the race to produce high-end chips used to power artificial intelligence.

The demand for high bandwidth memory (HBM) chips has boomed with the growing popularity of generative AI. But Samsung, unlike peers SK Hynix and Micron Technology, has been conspicuous by its absence in any dealmaking with AI chip leader Nvidia to supply latest HBM chips.

One of the reasons Samsung has fallen behind is its decision to stick with chip making technology called non-conductive film (NCF) that causes some production issues, while Hynix switched to the mass reflow moulded underfill (MR-MUF) method to address NCF’s weakness, according to analysts and industry watchers.

Samsung, however, has recently issued purchase orders for chipmaking equipment designed to handle MUF technique, three sources with direct knowledge of the matter said.

“Samsung had to do something to ramp up its HBM (production) yield. Adopting MUF technique is a little bit of swallow-your-pride type thing for Samsung, because it ended up following the technique first used by SK Hynix,” one of the sources said.

Samsung’s HBM3 chip production yields stand at about 10-20 per cent while SK Hynix has secured about 60-70 per cent yield rates for its HBM3 production, according to several analysts.

The HBM3 and HBM3E, the newest versions of HBM chips, are in hot demand. They are bundled with core microprocessor chips to help process vast amounts of data in generative AI.

Samsung is also in talks with material manufacturers, including Japan’s Nagase, to source MUF materials, one source said, adding mass production of the high-end chips using MUF is unlikely to be ready until next year at the earliest, as Samsung needs to run more tests.

The three sources also said Samsung plans to use both CF and MUF techniques for its latest HBM chip.

Samsung said its internally developed NCF technology is an “optimal solution” for HBM products and would be used in its new HBM3E chips. “We are carrying out our HBM3E product business as planned,” Samsung said in a statement.

Nvidia and Nagase declined to comment. All sources spoke on condition of anonymity as the information is not public. Samsung’s plan to use MUF underscores growing pressure it faces in the AI chip race, with the HBM chip market, according to research firm TrendForce, seen more than doubling this year to nearly $9 billion amid AI related demand.

NCF versus MUF

The non-conductive film chip manufacturing technology has been widely used by chipmakers to stack multiple layers of chips in a compact high bandwidth memory chipset, as using thermally compressed thin film helps minimise space between stacked chips. But there are often problems linked to adhesive materials as manufacturing gets complicated as more layers are added.

Samsung says its latest HBM3E chip has 12 chip layers. Chipmakers have been looking for alternatives to address such weaknesses. SK Hynix successfully switched to the mass reflow moulded underfill technique ahead of others, becoming the first vendor to supply HBM3 chips to Nvidia.

SK Hynix’s market share in HBM3 and more advanced HBM products for Nvidia is estimated at above 80 per cent this year, according to Jeff Kim, an analyst at KB Securities. Micron joined the high bandwidth memory chip race last month, announcing that its latest HBM3E chip will be adopted by Nvidia to power the latter’s H200 Tensor chips which will begin shipping in the second quarter.

Samsung’s HBM3 series have not yet passed Nvidia’s qualification for supply deals, according to one of the four sources and another person with knowledge of the discussion.

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Education

Techno India partners with Google Cloud to advance Digital Education

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Techno India Group’s partnership with Google Cloud represents a major advancement in educational technology in India. Led by Meghdut Roychowdhury, Chief Innovation Officer and Executive Director, this collaboration seeks to transform the educational sector, bringing it in line with international standards and the needs of today’s digital economy.

Innovative Education for a Digital Future

The collaboration introduces the ‘Digital Campus on Google Cloud’ Program at Techno India, transforming the way education is delivered. This initiative will provide students and faculty with access to advanced cloud computing services, big data analytics, and machine learning capabilities, ensuring that the Techno India community is at the forefront of technological integration in education.

Empowering the Next Generation of Professionals

The curriculum at Techno India – School of the Future goes beyond traditional academic boundaries, offering specialized tracks such as Associate Cloud Engineer and Data Analyst. These programs are designed to equip students with both technical skills and managerial acumen, making them not just participants in their education but active contributors to the evolving tech landscape.

This collaboration not only enhances educational access and quality but also significantly improves the security protocols and infrastructure at Techno India. By migrating operations to Google Cloud, the institution sets a new standard for educational institutions worldwide, emphasizing the importance of secure and efficient technological frameworks.

Techno India is not merely responding to educational needs but actively shaping future educational paradigms. “This partnership with Google Cloud is a step towards making Kolkata a hub of progressive education and technological excellence,” said Meghdut Roychowdhury, Chief Innovation Officer at Techno India. “We are inviting students, educators, and industry leaders from around the world to join us in this exciting journey, to contribute to and witness the resurgence of Kolkata. Let’s come together to ‘Make Calcutta Relevant Again’ and set a global benchmark in education.”

Google Cloud is delighted to collaborate with Techno India University.

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Apple under spotlight as OpenAI, Google raise AI standards

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OpenAI on May 13 announced GPT-4o, its maiden artificial intelligence model with multimodal capabilities to reason across audio, visual, and text. A day after, on May 14, Google kicked off its annual developers-centric conference (Google I/O) with announcements focused on AI integration with its platforms and services, including Android and Search. These two technology behemoths have set the bar high with AI-focused events, but all eyes are now on Apple, which has scheduled its annual worldwide developers conference (WWDC) for June 10.

Apple has been trailing in the AI space while the competition has made significant strides. OpenAI, for example, made its most advanced GPT-4o model free for all. It also announced a dedicated app for its AI chatbot ChatGPT for Apple’s macOS. While the ChatGPT app has been available on iPhones, the macOS app brings deeper integration into the desktop platform. With the macOS app, ChatGPT users will be able to take a screenshot of what’s on the display and share it directly with the chatbot for discussion. This gives OpenAI an early mover advantage in Apple’s ecosystem, especially due to the lack of a native alternative.

Apple’s exploration of the AI space, reportedly, began years ago. However, the company accelerated the development process only after the AI technology jumped onto the mainstream, fueled by OpenAI’s ChatGPT, Microsoft’s Copilot, and Google’s Gemini.

Apple is playing a catch-up game with big technology rivals in the AI space, but it may change come June 10 when it is poised to lay out a strategy for AI at WWDC. A hint of it was made at Apple’s May 7 launch event where it debuted the iPad Pro and iPad Air, with the former featuring its next-generation M4 silicon with a new 16-core neural engine. The company said this new neural engine or Neural Processing Unit (NPU) makes the “M4 an outrageously powerful chip for AI.” This was the first instance where Apple mentioned “AI” in its event.

Earlier, at Apple’s quarterly earnings call on May 2, Apple’s CEO Tim Cook pointed out generative artificial intelligence as the company’s next frontier. He said Apple continues to make significant investments in generative AI and that the company will share “some very exciting things” soon.

These instances along with the fact that researchers at Apple have been continuously publishing papers on new generative AI tools suggest that Apple is poised to enter the AI space very soon. However, if it will be able to catch up with the competition is to be seen. For context, Bloomberg has reported that Apple has been in talks with Google and OpenAI to bring AI features to iOS 18 for iPhones. A recent report from Bloomberg stated that Apple has closed in on an agreement with OpenAI to use its AI technology on the iPhone. According to the report, both the companies are finalising terms for a pact to use ChatGPT features in iOS 18, Apple’s next operation.

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Government e-marketplace records strong start in new fiscal with INR 8.57 lakh cr GMV

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GeM, launched in 2016 by the commerce ministry, aims to bridge buyer-seller gaps through a digital marketplace, enhancing procurement across sectors.

The Government e-Marketplace (GeM) has emerged as a cornerstone in revolutionizing public procurement in India, achieving a remarkable milestone by surpassing Rs 8.57 lakh crore in Gross Merchandise Value (GMV) as of April 30, 2024. This achievement marks the highest GMV recorded since its inception, underscoring the platform’s pivotal role in fostering transparent and inclusive trade practices within the country.

Launched on August 9, 2016, by the commerce ministry, GeM was conceived with the vision of establishing a digital marketplace that bridges the gap between buyers and sellers, facilitating seamless procurement processes across various sectors. The platform’s exponential growth trajectory is evidenced by its remarkable performance during the financial year 2023-24, where it surpassed Rs 4 lakh crore in GMV. As the new financial year, 2024-25, commenced, GeM witnessed a robust start with GMV soaring to Rs 60,094 crore in the inaugural month alone, according to insights shared during an internal meeting at the commerce ministry.

The significance of GeM extends beyond the procurement of goods, as it also serves as a conduit for the acquisition of services. As of April 30, 2024, the GMV of services on GeM has reached an impressive Rs 3.56 lakh crore since its inception. Notably, during the financial year 2023-24, the GMV of services amounted to Rs 2.07 lakh crore, indicating a substantial uptick in demand. The contribution of services to GeM’s GMV in the first month of the financial year 2024-25 stands at Rs 46,460 crore, reflecting the growing reliance on the platform for service-related transactions.

One of GeM’s notable achievements lies in its support for Micro and Small Enterprises (MSEs), which form the backbone of India’s economy. Over 9.26 lakh MSEs are registered on the GeM portal, having received orders exceeding Rs 4.01 lakh crore. This accounts for more than 46.93% of GeM’s cumulative orders by GMV since its inception, highlighting the platform’s role in empowering MSEs and fostering their growth in the competitive marketplace.

Furthermore, GeM has been instrumental in empowering women entrepreneurs, with 1.63 lakh MSEs led by women being registered on the platform. These enterprises have received over 9.20 lakh orders amounting to Rs 24,369 crore till April 30, 2024, underscoring GeM’s commitment to promoting gender inclusivity and economic empowerment.

In addition to supporting established businesses, GeM has also emerged as a catalyst for fostering innovation and entrepreneurship in India. The platform has played a pivotal role in supporting over 24,181 startups in establishing their presence in the Indian marketplace. These startups have successfully processed orders exceeding Rs 24,369 crore in GMV, signalling GeM’s role as a facilitator of growth and innovation within the startup ecosystem.

The success of GeM can be attributed to its user-centric approach, robust infrastructure, and commitment to fostering a conducive environment for trade and commerce. By leveraging technology to streamline procurement processes, GeM has not only enhanced efficiency but has also promoted transparency, accountability, and fair competition in public procurement.

As GeM continues to chart new milestones and facilitate greater participation from diverse stakeholders, it reaffirms its status as a catalyst for economic growth, empowerment, and inclusive development in India’s digital landscape.

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Education

Isha Ambani urges more Girls in STEM for India’s shine

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Isha Ambani, Director of Reliance Industries Limited, emphasized the pivotal role of girls entering STEM fields for India’s advancement.

Isha Ambani, Director at Reliance Industries Limited, emphasized the importance of increasing female participation in STEM fields and choosing technology careers for India’s advancement. Addressing virtually on the occasion of ‘Girls in Information and Communications Technology (ICT) Day India 2024’, she said if “we are to build the India of our dream, technology will be our driving force, and both men and women in Science and Technology must fire on all cylinders.”

She asserted that in the ever-evolving landscape of the technology industry, the under-representation of women in the workforce is a debilitating reality. “The gender gap does not only signify gender bias, but it is also a hurdle in the path of innovation.”

Closing this divide is a strategic imperative, necessary for the industry’s, as well as the society’s, holistic growth, she said.

While women make up 36 per cent of India’s tech workforce, their presence drops drastically as one starts looking up the corporate hierarchy. For instance, she asserted that only 7 per cent women held executive-level positions; only 13 per cent were working in director-level roles; and a mere 17 per cent held mid-managerial positions.

Citing NASSCOM data, Isha Ambani said only 36 per cent of India’s tech workforce are women.

Then, citing World Bank data, she said that women make up 43 per cent of the total STEM graduates in India, but account for only 14 per cent of all scientists, engineers, and technologists.

“Even the new-age start-up ecosystem is grappling with the problem of dismal participation of women. Limited access to funding and resources for female-led start-ups and businesses continues to contribute to the under-representation of women in leadership roles.”

Women are no less suited to be leaders and change-makers than men, she noted.

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Google I/O 2024: Gemini AI enhancements challenge OpenAI’s ChatGPT

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Google I/O 2024 kicked off with a keynote address focused on Gemini, its artificial intelligence (AI) model that is set to get new capabilities to become the foundational model powering its services such as Search, Photos, Workspace, Android, and more. With Gemini, Google said, the goal is to make AI helpful for everyone.

On that note, Google announced that it is expanding “AI overviews in Search” to everyone in US this week and to more countries soon. While this was long time coming, Google threw in a surprise with Gemini-powered “Ask Photos” feature for Google Photos. It essentially lets you search your entire library on Google Photos and follow-up the results with even more complex prompts. More details on the “Ask Photos” will be available later this year, which is when the feature is slated to roll out. About the Gemini itself, the model has been updated with new capabilities, said Google. Called Gemini 1.5 Pro, the new and improved version will be available to all developers globally.

In addition, Google announced that Gemini 1.5 Pro with one-million context is now directly available for consumers in Gemini Advanced. This can be used across 35 languages. Here is a roundup of everything Google announced at I/O 2024 keynote: Google said that it is rolling-out the Gemini 1.5 Pro model to its paid-tier customers with a new sidepanel on Workspace apps such as Gmail, Drive, Docs, Sheets and more. The sidepanel resembles the Microsoft’s Copilot side-panel on desktops and offers better accessibility to AI from any Workspace app. Another feature coming to Workspace is the new Gemini AI teammate, which is essentially an AI-powered assistant for Workspace apps.

The Gemini Teammate has its own Google Account and can be incorporated into groups within Chats. Google’s Project Astra is a multimodal AI agent with real-time spatial understanding. Google said that the AI agent is capable of understanding objects in a physical space and can process the data in realtime. It can basically watch and remember what it sees through your device’s camera and can respond to prompts based on it.

Google said that the AI agent will be powering the company’s Gemini product starting later this year. One of the biggest takeaways from Google’s announcement is AI in Search. The search engine will soon get the ability to analyse and search based on video inputs, similar to how it does with images using Google Lens.

Google said that the Search is backed by a custom Gemini AI model and gets improved contextual understanding. Search results get AI-powered overviews, which were previously part of the Search Generative Experience (SGE) and was available as an experimental feature. Leveraging the Gemini AI, Google said, Search can break longer queries into smaller parts for better understanding as well.

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AI Adoption Soars: Doubled users in 6 months, 75% of Global knowledge workers

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The number of people using AI has nearly doubled in the last 6 months and around 75 per cent of global knowledge workers are using AI at workplaces, according to the “2024 Work Trend Index Annual Report” by Microsoft and LinkedIn.

The report highlights the increasing reliance on personal AI tools by employees, who are grappling with the overwhelming pace and volume of work.

However, while leaders recognize the importance of AI for business, many feel their organizations lack a clear strategy to effectively leverage AI to drive bottom-line results. The pressure to demonstrate immediate return on investment is also causing some leaders to hesitate, despite the inevitability of AI integration.

The survey in the report highlights that 90 per cent of AI users stated it helped them save time, 85 per cent were able to focus on their most crucial tasks, 84 per cent of AI users felt more creative, and 83 percent enjoyed their work more after using the AI.

In terms of the company leaders around 79 per cent agree that AI adoption is necessary for competitiveness, 59 per cent express concerns about quantifying its productivity gains.

Interestingly, AI users are no longer limited to younger generations or tech enthusiasts, with employees across all age groups embracing AI tools. The survey of the workforce in knowledge-based work indicates that Gen Z (age group- 18-28) leads with 85 per cent usage, followed by Millennials (age group 29-43) at 78 per cent, and Gen X (age group 44-57) at 76 per cent.

The survey shows that even older people have adopted AI and are using the tool according to their requirements.

Despite concerns about AI and job displacement, the report offers a nuanced perspective. While 45 per cent of employees worry about AI replacing their jobs, an almost equal share (46 per cent) are considering quitting jobs as they are getting better opportunities.

Additionally, LinkedIn studies in the US indicate a 14 per cent increase in job applications per role since last fall, with 85 per cent of professionals contemplating a job change this year. Employers and company leaders are also increasingly recognizing the importance of AI skills, with 66 per cent in the survey stating that they would not hire someone lacking these skills.

Furthermore, 71 per cent express a preference for hiring less experienced candidates with AI skills over more experienced ones without them. Additionally, 77 per cent believe that AI will enable early-career talent to take on greater responsibilities.

In the end, the report points out that AI is helping people be more creative and productive, and giving job seekers an edge. Over time, it will change every aspect of work, and companies that face the challenge head-on will surge ahead.

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