Innovative Ventures: Exploring India’s Top 5 Consumer Electronics Start-ups - Business Guardian
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Innovative Ventures: Exploring India’s Top 5 Consumer Electronics Start-ups



Indian Consumer Electronics is one of the fastest growing industries in India with great potential and several opportunities to offer for Indian start-ups. Asper reports, Consumer Electronics market amounts to USD 71,177 million in 2022 and is expected to grow annually by 5.76%.

Consumer Electronics stands at the forefront in India economy with the introduction of numerous new gadgets and gizmo. As India is world’s largest consumer markets, many foreign players are also keen to make India their base to cater customers. The category itself has undergone a significant change with consumers moving away from products with low-cost offerings, to gadgets that cater to specific needs and design.

Start-ups in Indian consumer electronics industry have extensive business opportunities. Here are some of the fastest growing consumer electronics start-ups that have emerged out in the Indian market.

boAt: boAt is one of India’s leading consumer electronics brands, specializing in audio products and accessories. Founded in 2016 by Aman Gupta and Sameer Mehta, it has rapidly gained traction for its trendy and youth-centric designs. The company’s product range spans headphones, earphones, speakers, and wearable devices.

boAt has secured its position as a market leader with a strong emphasis on affordability without compromising on quality. In 2022, boAt became one of India’s most recognized and preferred audio brands and secured nearly $61 million from Warburg Pincus and Malabar Investments.

IZI: Making Lives Easy Established in 2016 by Ishan Haydn, IZI has become one of the leaders in consumer electronics, initially focusing on drones and expanding its portfolio to innovative products like the IZI ONE 5K action camera in the mobile accessories, IZI Sky Pro in the drone category and many others.

IZI strategically addresses a gap in the budget segment, offering drones, action cameras, and gimbals with intuitive design and superior performance. With establishing their offices in Germany and Poland, they have made their mark in the EU market. Currently, they are testing the marketing of their products in the UAE, US, and various European countries.

Portronics: Portronics is one of the prominent players in India’s consumer electronics sector, specializing in innovative and affordable gadgets. Established in 2010 in Delhi by Jasmeet Singh, the company has a diverse product portfolio encompassing portable speakers, power banks, earbuds, and other tech accessories.

With a robust distribution network, Portronics products are widely available across India. The brand’s focus on practical solutions and value-driven products positions it as a reliable choice for tech-savvy consumers seeking reliable gadgets at competitive prices.

Noise: Noise is India’s trusted wearable watch brand. Gurugram based company, Noise was founded by Amit Khatri and Gaurav Khatri in 2014. With wide array of products including smart watches, wireless earbuds, BT neckband earphones, wireless headphones, Noise is a go-to choice for consumers seeking stylish and technologically advanced audio and wearable solutions.

With a strong online presence and strategic partnerships, Noise prioritizes user experience and affordability. The brand’s commitment to staying ahead in the tech curve is evident in its continuous innovation and introduction of feature-rich devices.

VingaJoy: Since its inception in 2018, the brand has swiftly made a mark, offering an array of products such as headphones, earphones, power banks, chargers, and mobile phone accessories. Delhi based, VingaJoy, operates as a UBON product. It was founded by Mandeep Arora and Lalit Arora.

With a widespread distribution network, VingaJoy has positioned itself as the preferred choice for individuals seeking dependable and cost-effective electronic accessories


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OpenAI transcribed Google’s YouTube videos to train AI models, says report



OpenAI transcribed more than one million hours of YouTube videos to gather training data for its advanced GPT-4 model, disregarding copyright regulations set by the Google-owned platform. Utilizing an indigenous speech recognition tool named Whisper, supported by Microsoft, OpenAI converted audio from YouTube videos into conversational text. This text served as training material for the AI model behind ChatGPT.

According to the report, makers of ChatGPT internally discussed how the use of YouTube data for training might be against the platform’s policy. The company reportedly opted to use YouTube videos’ data as it had exhausted the reservoir of publicly available data. The report stated that OpenAI’s president, Greg Brockman, personally assisted in selecting videos for transcription. Google prohibits the use of videos posted on YouTube for applications that are “independent” of the video platform.

In a statement to The Verge, OpenAI spokesperson Lindsay Held said that the company uses “unique” datasets for each of its models to “help their understanding of the world.” She added that the company uses “numerous sources including publicly available data and partnerships for non-public data.”

Commenting on the topic, Google spokesperson Matt Bryant told The Verge that Google has “seen unconfirmed reports” related to OpenAI using YouTube videos for training AI models. He added that the streaming platform’s “Terms of Service and robots.txt files prohibit unauthorized scraping or downloading of YouTube content.”

Earlier this week, YouTube CEO Neal Mohan in an interview said that “he has seen reports” related to OpenAI using YouTube videos to train their text-to-video generator Sora. He said that he has no information about the same, but it would be a “clear violation” of the platform’s policies if it did.

Google has also used transcribed texts from YouTube videos for training its AI model Gemini. If true, this violates the copyright to the videos, which belongs to the creator who posts the video to the platform.

The report stated that Google broadened its terms of service to allow the company to be able to use publicly available Google Docs files, restaurant reviews on Google Maps, and more for training AI models.

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Realme targets top spot in Rs 15-25k segment with P series launch



Realme India aims to garner the highest share in the Rs 15,000-25,000 mobile phone segment this year with the launch of a new portfolio of devices under the P series, a senior company official said.

While sharing the plans on the P series, Realme India’s business strategy lead, Tarini Prasad Das, told reporters that in 2024, the company aims to achieve 50 million smartphone sales cumulatively under its partnership with Flipkart.

“We aim to lead the Rs 15,000-25,000 smartphone segment this year overall with the launch of the P series. The P series itself is expected to lead the segment,” Das said.

Realme is among the top five smartphone brands in terms of volume market share. The company had a 12 percent market share in 2023.

The company plans to launch the P series in the second week of April in the sub-Rs 20,000 price range.

Das said that both offline and online sales contribute equally to the overall business of Realme, and the company is looking to consolidate its leadership in the Rs 15,000-25,000 segment with the P series.

Without revealing the specifications of P series smartphones, Das said that it will focus on performance, design, better display, and charging facility in the target segment.

“We have exclusively partnered with Flipkart for the P series. We aim to achieve the 50 million sales milestone on Flipkart with the launch of the new P series this year,” Das said.

Realme captured the top spot on Flipkart in the price band of Rs 20,000-30,000 in February 2024 with a 29.2 percent share, as per the Counterpoint February 2024 trend report.

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Microsoft warns of AI misuse in Global polls by China



Countries like India, South Korea and the US, tech giant Microsoft has warned. Voting for 543 Lok Sabha seats in India will take place.

Microsoft has cautioned that China may utilize AI-generated content on social media platforms to influence public opinion and advance its geopolitical agenda during elections in nations such as India, South Korea, and the US. The Lok Sabha elections in India are scheduled to be conducted in seven phases between April 19 and June 4, involving the voting for 543 parliamentary seats. South Korea is set to hold its general election on April 10, while the US is gearing up for its Presidential election on November 5.

“With major elections taking place around the world this year, particularly in India, South Korea, and the United States, we assess that China will, at a minimum, create and amplify AI-generated content to benefit its interests,” Clint Watts, General Manager of Microsoft Threat Analysis Center, stated in a blog post.

Despite the chances of such content affecting election results remaining low, China’s increasing experimentation in augmenting memes, videos, and audio will likely continue and may prove more effective down the line, he said.

China will do it along with North Korea, he wrote.

These are among the Microsoft Threat Intelligence insights in the latest East Asia report published on Wednesday by the Microsoft Threat Analysis Center (MTAC).

China is using fake social media accounts to poll voters on what divides them most to sow division and possibly influence the outcome of the US presidential election in its favour.

China has also increased its use of AI-generated content to further its goals around the world.

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Google tests AI email replies in Gmail Android App



Google is reportedly testing Gemini AI integration into the Gmail app for Android. According to a report by Android Central, Google is testing a new feature for the Gmail Android app that will allow users to use AI-generated replies to respond to emails.

Google has already made Gemini Advanced-powered AI tools available on its services like Google Drive and Docs through Google One AI Premium subscription. It appears that the company is now targeting AI integration into the mobile application of its services.

Gemini AI-powered tools are also available on Gmail. Google One AI subscribers can get suggestions for writing an email, although this functionality is only available in beta version.

According to the report, once the new feature gets enabled, Gemini will be able to analyze the content of the email that the user has received and come up with suggestions. The AI-powered tool will provide users with three potential replies that make sense in the context of the received email. The report states that in certain scenarios, the AI-generated responses can be as long as full sentences or multiple sentences. The user can then tap on any one of the suggested replies, which then moves automatically to the compose field. The message can then be edited or sent as it is.

The feature is currently available to select users; however, it is expected to roll out soon to Google One AI subscribers globally.

In related news, Google is reportedly planning to make the Search Generative Experience (SGE), its generative AI-powered search tool, exclusive to the paid-tier. According to a report by the Financial Times, Google is considering charging for generative AI features for Search, including the experimental AI-powered search service. According to the report, Google’s traditional search service will remain free to use, and the generative AI search experience will be added to its One AI Premium subscription plan. However, it is likely that the company will run ads in search results, irrespective of the subscription.

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Google restricts generative AI search to paid tier



Google is reportedly considering making its Search Generative Experience (SGE), a generative AI-powered search tool, exclusive to its paid-tier services. According to a report by the Financial Times, Google is contemplating charging for access to generative AI features in Search, including the experimental AI-powered search service.

The traditional search service provided by Google will continue to be free to use, while the generative AI search experience may be added to its premium subscription services. These premium subscriptions already offer access to advanced features like Gemini Advanced and AI-powered tools for services such as Gmail and Docs. However, it’s expected that Google will continue to display ads in search results, regardless of the subscription status.

In response to inquiries from the Financial Times, Google stated, “With our generative AI experiments in Search, we’ve already served billions of queries, and we’re seeing positive Search query growth in all of our major markets. We’re continuing to rapidly improve the product to serve new user needs.” However, Google clarified that there are currently no new announcements regarding this matter. Additionally, Google emphasized that it is not considering making Search ad-free and will instead focus on developing new premium capabilities and services to enhance its subscription offerings across Google.

Google introduced the AI-powered SGE in August last year, and it has been available to users as an opt-in experiment in Google’s Search Lab. Once enabled, SGE provides relevant information directly on the search page, instead of displaying links to multiple websites. It generates an AI-powered overview of key information along with relevant links to the source of information.

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Apple devices prior to iOS/iPadOS 17.4.1 & macOS 13.6.6 at risk



India’s cybersecurity agency, CERT-In, has issued a warning regarding a significant vulnerability found in Apple products, particularly affecting iPhone and iPad devices running on iOS and iPadOS versions prior to 17.4.1. The agency has rated the severity of the vulnerability as “high,” indicating the potential risk posed by hackers exploiting this security flaw.

According to CERT-In, the vulnerability, categorized as a “remote code execution vulnerability,” allows hackers to gain remote access to the targeted device and execute arbitrary code. This vulnerability also extends to Apple Safari versions preceding 17.4.1, impacting macOS Monterey and macOS Ventura users, as well as MacBook users on macOS Ventura versions prior to 13.6.6, and macOS Sonoma versions before 14.4.1.

The vulnerability stems from an “out-of-bounds write issue in WebRTC and CoreMedia,” as reported by India Today. This implies that attackers could potentially lure unsuspecting users into visiting malicious links, enabling them to exploit the vulnerability remotely. Successful exploitation could result in hackers executing arbitrary code on the compromised device, posing serious security risks to users’ data and privacy.

To mitigate the risk posed by this vulnerability, CERT-In has recommended several security measures for Apple device users. These include keeping iOS and iPadOS devices updated with the latest software patches provided by Apple, prioritizing secure network connections over unsecured or public Wi-Fi networks, enabling two-factor authentication (2FA) for enhanced security, and regularly backing up data to safeguard against potential data loss resulting from security breaches or system failures. These proactive steps are crucial for users to protect their Apple devices and ensure their cybersecurity in an increasingly interconnected digital landscape.

In response to the vulnerability, Apple is expected to address the issue promptly by releasing security patches and software updates to mitigate the risk for its users. It’s imperative for Apple device owners to remain vigilant and implement the recommended security measures to safeguard their devices against potential cyber threats.

Cybersecurity threats continue to evolve, emphasizing the importance of maintaining robust security practices and staying informed about emerging vulnerabilities. Collaborative efforts between users, cybersecurity agencies like CERT-In, and technology companies are essential in effectively addressing and mitigating cybersecurity risks to protect individuals and organizations from potential harm.

By adhering to best practices for device security, including regular software updates, practicing safe internet browsing habits, and enabling additional security features like two-factor authentication, users can enhance the resilience of their devices and minimize the likelihood of falling victim to cyberattacks. With proactive measures in place, individuals can navigate the digital landscape with greater confidence and peace of mind.

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