Fusion of AI and Fashion: A Digital Revolution in Haute Couture - Business Guardian
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Fusion of AI and Fashion: A Digital Revolution in Haute Couture

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In recent years, the fashion industry has witnessed a profound transformation, thanks to the integration of Artificial Intelligence (AI) into its fabric. This marriage of technology and style has led to unprecedented advancements, reshaping the way fashion is designed, produced, marketed, and consumed.

By 2023, the worldwide AI in fashion market reached an approximate value of USD 795.7 Million and is forecasted to achieve USD 23,936.3 Million by 2033, reflecting a compound annual growth rate (CAGR) of 40.55%. This notable expansion is credited to AI solutions and services that optimize creative workflows and operational effectiveness across the industry.

Traditionally, fashion designers relied on their creativity and intuition to conceptualize new collections. However, with the advent of AI-powered tools, designers now have access to sophisticated algorithms that analyse vast amounts of data, ranging from historical trends to social media engagement. These insights enable designers and brands to create more targeted and trend-responsive designs, minimizing guesswork and maximizing consumer appeal. Through predictive analytics and machine learning algorithms, manufacturers can optimize production schedules, inventory management, and supply chain logistics. This not only reduces waste but also enables brands to respond swiftly to shifts in consumer demand, thereby minimizing overproduction and excess inventory. To maintain a leading edge in the fashion landscape, one notable brand that entered Indian market with AI is the shirt dandy (TSD).

Established in Vienna in 2022, this brand endeavours to revolutionize men’s approach to fashion by seamlessly blending innovation, heritage, and sustainability into every garment. Co-founded by Thomas Hebenstreit and Aayush Sharma, TSD’s mission is straightforward: to simplify the process of shirt shopping. Introducing cutting-edge technology, such as their AI driven 3D Configurator, TSD aims to redefine the fashion experience. With a fusion of advanced technology, impeccable craftsmanship, and a dedication to exceptional service, TSD emerges as a pioneer in the evolving fashion landscape. Thomas Hebenstreit, CEO & Founder, TSD, quoted, “In the Indian market, we are causing a stir with our ground breaking AI-driven 3D configurator. This innovative technology from Italy allows customers to customize shirts online, offering personalized experiences with a wide range of styles, fabrics, and detailing options.

Our goal is to revolutionize the Indian apparel sector by redefining how men interact with fashion. Through the integration of advanced technology, exceptional craftsmanship, and a steadfast commitment to outstanding service, we aim to streamline the shirt buying process like never before. Continuously expanding our product line up, we aspire to become the ultimate destination for refined clothing. We are dedicated to making premium-quality garments accessible and affordable for individuals who appreciate life’s luxuries. Looking ahead, our vision includes establishing a thriving franchise network, with our digital store fronts expanding nationwide in the foreseeable future.”

Furthermore, AI has transformed the retail experience, both online and offline. E-commerce platforms leverage AI-driven recommendation engines to personalize product recommendations based on individual preferences, browsing history, and purchase behaviour. This enhances the shopping experience, leading to higher conversion rates and customer satisfaction. The influence of AI extends beyond design and retail to marketing and brand management.

AI algorithms analyse consumer data to identify emerging trends, predict future demand, and optimize marketing campaigns. This data-driven approach enables brands to tailor their messaging to specific demographics, increase brand loyalty, and drive sales. The fusion of fashion and AI represents a paradigm shift in the industry, ushering in a new era of innovation, efficiency, and consumer-centricity. By harnessing the power of AI, fashion brands can unlock new opportunities for creativity, sustainability, and profitability while addressing the evolving needs and preferences of today’s discerning consumers. As technology continues to evolve, the future of fashion promises to be both cutting-edge and conscientious, driven by the transformative potential of AI.

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Education

Techno India partners with Google Cloud to advance Digital Education

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Techno India Group’s partnership with Google Cloud represents a major advancement in educational technology in India. Led by Meghdut Roychowdhury, Chief Innovation Officer and Executive Director, this collaboration seeks to transform the educational sector, bringing it in line with international standards and the needs of today’s digital economy.

Innovative Education for a Digital Future

The collaboration introduces the ‘Digital Campus on Google Cloud’ Program at Techno India, transforming the way education is delivered. This initiative will provide students and faculty with access to advanced cloud computing services, big data analytics, and machine learning capabilities, ensuring that the Techno India community is at the forefront of technological integration in education.

Empowering the Next Generation of Professionals

The curriculum at Techno India – School of the Future goes beyond traditional academic boundaries, offering specialized tracks such as Associate Cloud Engineer and Data Analyst. These programs are designed to equip students with both technical skills and managerial acumen, making them not just participants in their education but active contributors to the evolving tech landscape.

This collaboration not only enhances educational access and quality but also significantly improves the security protocols and infrastructure at Techno India. By migrating operations to Google Cloud, the institution sets a new standard for educational institutions worldwide, emphasizing the importance of secure and efficient technological frameworks.

Techno India is not merely responding to educational needs but actively shaping future educational paradigms. “This partnership with Google Cloud is a step towards making Kolkata a hub of progressive education and technological excellence,” said Meghdut Roychowdhury, Chief Innovation Officer at Techno India. “We are inviting students, educators, and industry leaders from around the world to join us in this exciting journey, to contribute to and witness the resurgence of Kolkata. Let’s come together to ‘Make Calcutta Relevant Again’ and set a global benchmark in education.”

Google Cloud is delighted to collaborate with Techno India University.

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Apple under spotlight as OpenAI, Google raise AI standards

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OpenAI on May 13 announced GPT-4o, its maiden artificial intelligence model with multimodal capabilities to reason across audio, visual, and text. A day after, on May 14, Google kicked off its annual developers-centric conference (Google I/O) with announcements focused on AI integration with its platforms and services, including Android and Search. These two technology behemoths have set the bar high with AI-focused events, but all eyes are now on Apple, which has scheduled its annual worldwide developers conference (WWDC) for June 10.

Apple has been trailing in the AI space while the competition has made significant strides. OpenAI, for example, made its most advanced GPT-4o model free for all. It also announced a dedicated app for its AI chatbot ChatGPT for Apple’s macOS. While the ChatGPT app has been available on iPhones, the macOS app brings deeper integration into the desktop platform. With the macOS app, ChatGPT users will be able to take a screenshot of what’s on the display and share it directly with the chatbot for discussion. This gives OpenAI an early mover advantage in Apple’s ecosystem, especially due to the lack of a native alternative.

Apple’s exploration of the AI space, reportedly, began years ago. However, the company accelerated the development process only after the AI technology jumped onto the mainstream, fueled by OpenAI’s ChatGPT, Microsoft’s Copilot, and Google’s Gemini.

Apple is playing a catch-up game with big technology rivals in the AI space, but it may change come June 10 when it is poised to lay out a strategy for AI at WWDC. A hint of it was made at Apple’s May 7 launch event where it debuted the iPad Pro and iPad Air, with the former featuring its next-generation M4 silicon with a new 16-core neural engine. The company said this new neural engine or Neural Processing Unit (NPU) makes the “M4 an outrageously powerful chip for AI.” This was the first instance where Apple mentioned “AI” in its event.

Earlier, at Apple’s quarterly earnings call on May 2, Apple’s CEO Tim Cook pointed out generative artificial intelligence as the company’s next frontier. He said Apple continues to make significant investments in generative AI and that the company will share “some very exciting things” soon.

These instances along with the fact that researchers at Apple have been continuously publishing papers on new generative AI tools suggest that Apple is poised to enter the AI space very soon. However, if it will be able to catch up with the competition is to be seen. For context, Bloomberg has reported that Apple has been in talks with Google and OpenAI to bring AI features to iOS 18 for iPhones. A recent report from Bloomberg stated that Apple has closed in on an agreement with OpenAI to use its AI technology on the iPhone. According to the report, both the companies are finalising terms for a pact to use ChatGPT features in iOS 18, Apple’s next operation.

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Government e-marketplace records strong start in new fiscal with INR 8.57 lakh cr GMV

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GeM, launched in 2016 by the commerce ministry, aims to bridge buyer-seller gaps through a digital marketplace, enhancing procurement across sectors.

The Government e-Marketplace (GeM) has emerged as a cornerstone in revolutionizing public procurement in India, achieving a remarkable milestone by surpassing Rs 8.57 lakh crore in Gross Merchandise Value (GMV) as of April 30, 2024. This achievement marks the highest GMV recorded since its inception, underscoring the platform’s pivotal role in fostering transparent and inclusive trade practices within the country.

Launched on August 9, 2016, by the commerce ministry, GeM was conceived with the vision of establishing a digital marketplace that bridges the gap between buyers and sellers, facilitating seamless procurement processes across various sectors. The platform’s exponential growth trajectory is evidenced by its remarkable performance during the financial year 2023-24, where it surpassed Rs 4 lakh crore in GMV. As the new financial year, 2024-25, commenced, GeM witnessed a robust start with GMV soaring to Rs 60,094 crore in the inaugural month alone, according to insights shared during an internal meeting at the commerce ministry.

The significance of GeM extends beyond the procurement of goods, as it also serves as a conduit for the acquisition of services. As of April 30, 2024, the GMV of services on GeM has reached an impressive Rs 3.56 lakh crore since its inception. Notably, during the financial year 2023-24, the GMV of services amounted to Rs 2.07 lakh crore, indicating a substantial uptick in demand. The contribution of services to GeM’s GMV in the first month of the financial year 2024-25 stands at Rs 46,460 crore, reflecting the growing reliance on the platform for service-related transactions.

One of GeM’s notable achievements lies in its support for Micro and Small Enterprises (MSEs), which form the backbone of India’s economy. Over 9.26 lakh MSEs are registered on the GeM portal, having received orders exceeding Rs 4.01 lakh crore. This accounts for more than 46.93% of GeM’s cumulative orders by GMV since its inception, highlighting the platform’s role in empowering MSEs and fostering their growth in the competitive marketplace.

Furthermore, GeM has been instrumental in empowering women entrepreneurs, with 1.63 lakh MSEs led by women being registered on the platform. These enterprises have received over 9.20 lakh orders amounting to Rs 24,369 crore till April 30, 2024, underscoring GeM’s commitment to promoting gender inclusivity and economic empowerment.

In addition to supporting established businesses, GeM has also emerged as a catalyst for fostering innovation and entrepreneurship in India. The platform has played a pivotal role in supporting over 24,181 startups in establishing their presence in the Indian marketplace. These startups have successfully processed orders exceeding Rs 24,369 crore in GMV, signalling GeM’s role as a facilitator of growth and innovation within the startup ecosystem.

The success of GeM can be attributed to its user-centric approach, robust infrastructure, and commitment to fostering a conducive environment for trade and commerce. By leveraging technology to streamline procurement processes, GeM has not only enhanced efficiency but has also promoted transparency, accountability, and fair competition in public procurement.

As GeM continues to chart new milestones and facilitate greater participation from diverse stakeholders, it reaffirms its status as a catalyst for economic growth, empowerment, and inclusive development in India’s digital landscape.

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Education

Isha Ambani urges more Girls in STEM for India’s shine

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Isha Ambani, Director of Reliance Industries Limited, emphasized the pivotal role of girls entering STEM fields for India’s advancement.

Isha Ambani, Director at Reliance Industries Limited, emphasized the importance of increasing female participation in STEM fields and choosing technology careers for India’s advancement. Addressing virtually on the occasion of ‘Girls in Information and Communications Technology (ICT) Day India 2024’, she said if “we are to build the India of our dream, technology will be our driving force, and both men and women in Science and Technology must fire on all cylinders.”

She asserted that in the ever-evolving landscape of the technology industry, the under-representation of women in the workforce is a debilitating reality. “The gender gap does not only signify gender bias, but it is also a hurdle in the path of innovation.”

Closing this divide is a strategic imperative, necessary for the industry’s, as well as the society’s, holistic growth, she said.

While women make up 36 per cent of India’s tech workforce, their presence drops drastically as one starts looking up the corporate hierarchy. For instance, she asserted that only 7 per cent women held executive-level positions; only 13 per cent were working in director-level roles; and a mere 17 per cent held mid-managerial positions.

Citing NASSCOM data, Isha Ambani said only 36 per cent of India’s tech workforce are women.

Then, citing World Bank data, she said that women make up 43 per cent of the total STEM graduates in India, but account for only 14 per cent of all scientists, engineers, and technologists.

“Even the new-age start-up ecosystem is grappling with the problem of dismal participation of women. Limited access to funding and resources for female-led start-ups and businesses continues to contribute to the under-representation of women in leadership roles.”

Women are no less suited to be leaders and change-makers than men, she noted.

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Google I/O 2024: Gemini AI enhancements challenge OpenAI’s ChatGPT

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Google I/O 2024 kicked off with a keynote address focused on Gemini, its artificial intelligence (AI) model that is set to get new capabilities to become the foundational model powering its services such as Search, Photos, Workspace, Android, and more. With Gemini, Google said, the goal is to make AI helpful for everyone.

On that note, Google announced that it is expanding “AI overviews in Search” to everyone in US this week and to more countries soon. While this was long time coming, Google threw in a surprise with Gemini-powered “Ask Photos” feature for Google Photos. It essentially lets you search your entire library on Google Photos and follow-up the results with even more complex prompts. More details on the “Ask Photos” will be available later this year, which is when the feature is slated to roll out. About the Gemini itself, the model has been updated with new capabilities, said Google. Called Gemini 1.5 Pro, the new and improved version will be available to all developers globally.

In addition, Google announced that Gemini 1.5 Pro with one-million context is now directly available for consumers in Gemini Advanced. This can be used across 35 languages. Here is a roundup of everything Google announced at I/O 2024 keynote: Google said that it is rolling-out the Gemini 1.5 Pro model to its paid-tier customers with a new sidepanel on Workspace apps such as Gmail, Drive, Docs, Sheets and more. The sidepanel resembles the Microsoft’s Copilot side-panel on desktops and offers better accessibility to AI from any Workspace app. Another feature coming to Workspace is the new Gemini AI teammate, which is essentially an AI-powered assistant for Workspace apps.

The Gemini Teammate has its own Google Account and can be incorporated into groups within Chats. Google’s Project Astra is a multimodal AI agent with real-time spatial understanding. Google said that the AI agent is capable of understanding objects in a physical space and can process the data in realtime. It can basically watch and remember what it sees through your device’s camera and can respond to prompts based on it.

Google said that the AI agent will be powering the company’s Gemini product starting later this year. One of the biggest takeaways from Google’s announcement is AI in Search. The search engine will soon get the ability to analyse and search based on video inputs, similar to how it does with images using Google Lens.

Google said that the Search is backed by a custom Gemini AI model and gets improved contextual understanding. Search results get AI-powered overviews, which were previously part of the Search Generative Experience (SGE) and was available as an experimental feature. Leveraging the Gemini AI, Google said, Search can break longer queries into smaller parts for better understanding as well.

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AI Adoption Soars: Doubled users in 6 months, 75% of Global knowledge workers

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The number of people using AI has nearly doubled in the last 6 months and around 75 per cent of global knowledge workers are using AI at workplaces, according to the “2024 Work Trend Index Annual Report” by Microsoft and LinkedIn.

The report highlights the increasing reliance on personal AI tools by employees, who are grappling with the overwhelming pace and volume of work.

However, while leaders recognize the importance of AI for business, many feel their organizations lack a clear strategy to effectively leverage AI to drive bottom-line results. The pressure to demonstrate immediate return on investment is also causing some leaders to hesitate, despite the inevitability of AI integration.

The survey in the report highlights that 90 per cent of AI users stated it helped them save time, 85 per cent were able to focus on their most crucial tasks, 84 per cent of AI users felt more creative, and 83 percent enjoyed their work more after using the AI.

In terms of the company leaders around 79 per cent agree that AI adoption is necessary for competitiveness, 59 per cent express concerns about quantifying its productivity gains.

Interestingly, AI users are no longer limited to younger generations or tech enthusiasts, with employees across all age groups embracing AI tools. The survey of the workforce in knowledge-based work indicates that Gen Z (age group- 18-28) leads with 85 per cent usage, followed by Millennials (age group 29-43) at 78 per cent, and Gen X (age group 44-57) at 76 per cent.

The survey shows that even older people have adopted AI and are using the tool according to their requirements.

Despite concerns about AI and job displacement, the report offers a nuanced perspective. While 45 per cent of employees worry about AI replacing their jobs, an almost equal share (46 per cent) are considering quitting jobs as they are getting better opportunities.

Additionally, LinkedIn studies in the US indicate a 14 per cent increase in job applications per role since last fall, with 85 per cent of professionals contemplating a job change this year. Employers and company leaders are also increasingly recognizing the importance of AI skills, with 66 per cent in the survey stating that they would not hire someone lacking these skills.

Furthermore, 71 per cent express a preference for hiring less experienced candidates with AI skills over more experienced ones without them. Additionally, 77 per cent believe that AI will enable early-career talent to take on greater responsibilities.

In the end, the report points out that AI is helping people be more creative and productive, and giving job seekers an edge. Over time, it will change every aspect of work, and companies that face the challenge head-on will surge ahead.

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