As the Indian fitness industry witnessed great momentum during the last two years in the pandemic, Covid-19 resulted in accelerating artificial intelligence (AI) integrations to optimise consumers’ fitness needs.
In such a scenario, FITTR, which is the world’s largest online fitness and nutrition community, leveraged AI to best meet the needs of the consumer and guide them on their fitness journey.
FITTR built an AI Algorithm that matches the users’ needs to the best fitness and nutritional and personal coach which helps in achieving the desired goals most effectively and efficiently.
Jitendra Chouksey, Founder and CEO, FITTR, told IANS that they are witnessing a new breed of fitness enthusiasts who are comfortable in following a hybrid model to meet their fitness goals, thus making virtual fitness a key component in the industry.
Here are the excerpt from an interview:
Q: How is AI/ML disrupting the Indian fitness industry? What are some of the trends and technologies which excite you the most in the Indian fitness tech industry?
A: Artificial Intelligence is being deemed as the future of technology by experts all around the world. Just like what we have witnessed in the last few years, technology won’t take any time to enter the world of fitness once the meteoric rise of AI begins.
With the disruption in the fitness industry, technological innovations are sure to offer an optimal diagnosis of the entire human body and provide apt analysis using AI. Artificial Intelligence is already being used in the fitness industry to optimize consumers’ fitness needs — be it finding the right coach, getting the best-personalised nutrition/ diet plan or even the best-suggested route to get fit with a week-on-week analysis.
Additionally, AI can lend a helping hand in devising plans thereby giving more time for coaches to work on enhancing the overall client-coach service experience.
At FITTR, during the pandemic, we leveraged AI to best meet the needs of the consumer and help them guide their fitness journey.
FITTR built an AI Algorithm that matches the users’ needs to the best fitness and nutritional and personal coach which helps in achieving the desired goals most effectively and efficiently.
The app takes inputs from the user — age, gender, workout experience, city, food habits, lifestyle habits, and goal and recommends the best coaches to achieve their fitness goal.
The accelerating movement to the virtual landscape and the importance of digitalisation skyrocketing in a post-Covid-19 world led to the huge growth in the health and fitness segment.
We are witnessing a new breed of fitness enthusiasts came into the fold who are comfortable in following a hybrid model to meet their fitness goals, thus making virtual fitness a key component in the industry.
Q: What is your long-term vision and mission for FITTR?
A: Post the series A funding round, we have been growing and working towards increasing our service offerings beyond nutritional plan and fitness coaching by venturing into mental and emotional wellbeing segment along with sports nutrition and sports fitness.
At FITTR, we aim to be a top-notch digital fitness platform that has offers unified services that cater to consumers every need i.e., getting the right information about their body in terms of fat content and calorie intake etc. along with accurate customized nutritional plan